Little House In Ise


赤福スキャンダル The Akafuku Scandal

 akafuku.jpg
The breaking news in Ise this weekend was related to consumer fraud perpetrated by the 300 year old Akafuku company of Okageyoko-cho. When I heard the news I was very disappointed. I’d been hoping for no-pan-shabushabu bribes of politicians or yakuza hits on other pastry makers. Sadly no, the news was mundane and, had they been clear in their advertising, not really news-worthy.

Apparently, Akafuku has been mis-dating some of their pastries *GASP*! As anyone who bites into the red anko covered mochi knows, these things have an eat-by date of tomorrow (or-you-will-heave). Well, they have been freezing ingredients and saying they were fresh *GASP*! They have also been adding sugar and not listing it on the right part of their label *GASP*!

This is truly a sign of moral decay. I’m going to move back to America! Errr…. maybe not…


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